COLLECTION 07. PARK LIFE. SS22.

Collection 07 aims to create an inspirational experience that highlights the core of Sunflower’s design and style. Admitted, it sounds awful, but the collection 07 show is inspired by a flash mob where a group of people suddenly assemble in a public place.

For Sunflower’s Season 07, we arranged an impromptu runway show and performance meanwhile ordinary people enjoy their lunch break in Ørstedsparken, Copenhagen. The show starts unexpectedly with loud drum rhythms echoing through the park. Suddenly we see the cast members strutting the pathways, following the beat.

During the show cameramen and photographers document the outfits, weaving in and out between the models.

The music performance is an art installation.

Collection 07 is a wardrobe of contemporary menswear balancing understated intelligent design with A respect of tailoring traditions. The method of production is as valued as the final product, with an insistence on sourcing the best quality fabrics. A mix of dressed up items and low-key jersey with prints. Rich leather mixed with organic cotton and bespoke woven shirting.

Key items vary from our collage printed jersey to the 90’s inspired leather bomber. Crinkle all-purpose nylon shorts mixed with novelty short sleeve shirting. Our denim range evolves in shape with the new loose fit jean which comes in carefully developed washes and colours.

Sunflower represents a yearning for something more lasting, real clothes made for men and women’s daily lives.

 

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