Editorial

Collection 09 covers the spring and summer of 2023 and builds on the classic Sunflower ethos and styling. The overall theme, as always, is that there is no theme. The main story is the product and the quality of the fabrics used in muted tones and bright accents. This spring, we introduce a few new styles and fits in Sunflower's ever-present and classic leather program. The Short jacket is an instant classic with its heavy zips and easy-wearing fit. The leather program comes in 3 colours this season to suit your spring looks. Shirting plays an important role in any Sunflower wardrobe. This season, hand-woven Spacey Shirts are the main heroes, woven on a manual loom by artisan weavers. The Cayo Lace shirt, with its unique fabric, is a perfect shirt for spring and summer, both for casual summer wear and to dress up under a suit for those spring and summer nights. Another new fit in the range is the Coco shirt - a modern twist on a Havana shirt. It comes in a basket weave lux fabric in different colours or a bold check. Both Cayo and Coco are loose-fit and easy to wear all season. Denim continues in the loose fit, which is the new standard for Sunflower. This fit comes in the classic blues, black, and ecru. Collection 09 features a bleached, over-dyed indigo fog version and an all-over-printed novelty item. The cargo trousers are a seasonal addition to the range with their high-placed front pockets and wide legs. They come in a light garment-dyed twill with Sunflower metal trim closures. The style also has a short version for warmer days. Jersey mixes fabrics, colours, and artwork. Most noteworthy in collection 09 is the mesh jersey, which in its earthy colours is simultaneously casual and modern. The Jagger tee is a classic ringer tee based on the '60s and '70s most worn tee. We made it with contrast ribs and artwork in monochrome colours. With the dream of warmer days and better times, we look forward to spring and summer. Sunflower

Collection 08 is building on the constant development of the fabrics and curiosity that embodies Sunflower. As the world slowly opened up after seasons in constant lockdowns we embraced the studio and process even more. Resulting in focused slow processed design and production items. Collection 08 kicks of with the launch of our Flora CPO which is a perfect transition overshirt into the summer and early fall with its crochet pattern and low front pockets it is a staple for those late nights out. Initial drop also includes all new denim and washes, printed jersey and sweat with a special focus on the Washed tee and it's attention to the original look of a t-shirt and how it should look and feel. As always the focus is craftsmanship, attention to detail and nature.

Introducing our new fit Loose, fitting as a standard on waist but has a more generous fit from thighs and down. Loose is a fit for every occasion as it fits casually for your relaxed days or more contemporary for a cleaner look when sitting high waist and fitted with a cleaner shirt or jacket.

For its introduction Loose comes in an over dyed Ecru, Black washed, Blue vintage wash and the seasonal Splash spotted blue denim. All denims and treatments are as usual in 100% certified GOTS® cotton and environmental friendly washes.

Collection 07 aims to create an inspirational experience that highlights the core of Sunflower’s design and style. Admitted, it sounds awful, but the collection 07 show is inspired by a flash mob where a group of people suddenly assemble in a public place.

For Sunflower’s Season 07, we arranged an impromptu runway show and performance meanwhile ordinary people enjoy their lunch break in Ørstedsparken, Copenhagen. The show starts unexpectedly with loud drum rhythms echoing through the park. Suddenly we see the cast members strutting the pathways, following the beat.

During the show cameramen and photographers document the outfits, weaving in and out between the models.

The music performance is an art installation.

Collection 07 is a wardrobe of contemporary menswear balancing understated intelligent design with A respect of tailoring traditions. The method of production is as valued as the final product, with an insistence on sourcing the best quality fabrics. A mix of dressed up items and low-key jersey with prints. Rich leather mixed with organic cotton and bespoke woven shirting.

Key items vary from our collage printed jersey to the 90’s inspired leather bomber. Crinkle all-purpose nylon shorts mixed with novelty short sleeve shirting. Our denim range evolves in shape with the new loose fit jean which comes in carefully developed washes and colours.

Sunflower represents a yearning for something more lasting, real clothes made for men and women’s daily lives.

Collection 07 features the collage print, developed with a focus on juxtaposition. The print is a mix of abstract and wellknown objects with a focus on naive colours and play. The method of printing is heavy digital print mixed with a hard rubberised surface. The print fades in time but will always be the main focal point of the garment.